This is a high-impact role shaping the global voice of a fast-growing, mission-led brand across all content touchpoints.
You will lead content strategy, storytelling and execution across owned and earned channels, balancing brand, SEO, product marketing and lifecycle objectives.
Working cross-functionally with Creative, Performance and Leadership, you’ll bring scientifically credible, emotionally resonant wellness storytelling to life.
Key Responsibilities
- Develop and execute global content and editorial strategy
- Own and evolve brand tone of voice
- Lead SEO-driven editorial content to support organic growth
- Shape lifecycle content (email/SMS) to drive engagement and retention
- Support product launches, seasonal campaigns and partnerships
- Integrate UGC, community and expert voices into scalable formats
- Analyse performance and refine strategy accordingly
- Support PR initiatives and brand activations
- 6+ years in content, editorial or brand storytelling
- Experience in wellness, beauty, health, lifestyle or DTC eCommerce
- Strong SEO and lifecycle marketing knowledge
- Exceptional writing and editing skills
- Strategic thinker with hands-on execution capability
- Commercially minded and data-aware
If you’re a strategic, hands-on content leader who can balance scientific credibility with emotionally resonant storytelling and you’re available for an immediate contract engagement, we’d love to hear from you.
